What UX is and why it is so important in this modern age, and even befor ethen, innovation, inventions, future, etc. The fact that you are on this site proves that you are a user, of the internet, the access to instant information. Someone, something, needs to shape how you get the information, use systems, and such, social media, mobile devices, etc. UX is powerful enough to shape our lives, adds new objects and experiences into our very short life span. Time is important, you only have so much of it, so we can't waste it with useless stuff, information now has to bequick and easy to acess, simple enough to use, and system fto find, etc. User Innovation and Experimentation, and if you get it right, you can change lives. UX design for all generations, all incomes, all genders, all identities in all kinds of places and things- great UX shapes the world in which we live. It is invisible. It is life in the 21st century digital age. What's next? UX innovators of the world will decide.